Protecting Brand Value Comes First
Marketplace growth should never come at the expense of brand integrity.
At BAF BROTHERS LLC, responsible distribution means protecting the commercial and reputational value that brands have spent years building.
Pricing Discipline
Where applicable, we respect MAP policies and other advertised pricing requirements established by our brand partners.
We understand that uncontrolled price competition can damage retailers, distributors, and the brand itself.
Authentic Supply Chain
We believe customers should receive authentic products through legitimate supply channels.
Our sourcing strategy is based on purchases from brands or their approved distribution networks.
We do not intentionally source products through gray-market channels.
Marketplace Authorization
Where a brand restricts marketplace sales, we seek the appropriate authorization before representing its products on those channels.
Our objective is to maintain a clear relationship between:
Brand → Authorized Supply → BAF BROTHERS LLC → Marketplace Customer
Accurate Product Representation
Brand identity matters.
When approved materials and guidelines are available, we seek to maintain accurate product information, specifications, images, descriptions, and brand presentation.
Respect for Intellectual Property
We respect the trademarks, copyrighted materials, imagery, product information, and intellectual property rights of our brand partners.
Suspected unauthorized or counterfeit activity affecting a partner brand can be communicated to the appropriate brand representatives for their review.